{"id":4395,"date":"2025-11-08T06:35:21","date_gmt":"2025-11-08T05:35:21","guid":{"rendered":"https:\/\/test-cetop.upf.pf\/?p=4395"},"modified":"2025-11-08T06:45:58","modified_gmt":"2025-11-08T05:45:58","slug":"conference-savoirs-pour-tous-les-commentaires-des-internautes-nouvelle-source-de-connaissance-des-consommateurs","status":"publish","type":"post","link":"https:\/\/test-cetop.upf.pf\/?p=4395","title":{"rendered":"Conf\u00e9rence Savoirs pour tous : \u00ab Les commentaires des internautes, nouvelle source de connaissance des consommateurs \u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4395\" class=\"elementor elementor-4395\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2b580a e-con-full e-flex e-con e-parent\" data-id=\"3c2b580a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3520ad76 e-con-full e-flex e-con e-child\" data-id=\"3520ad76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ed885c elementor-widget elementor-widget-heading\" data-id=\"62ed885c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actualit\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c6fedd elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"69c6fedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Conf\u00e9rence Savoirs pour tous : \u00ab Les commentaires des internautes, nouvelle source de connaissance des consommateurs \u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ca30ced e-con-full e-flex e-con e-parent\" data-id=\"4ca30ced\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48609ced e-flex e-con-boxed e-con e-child\" data-id=\"48609ced\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c02b59 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"10c02b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/test-cetop.upf.pf\/wp-content\/uploads\/2025\/11\/benavent.jpg\" class=\"attachment-full size-full wp-image-4396\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b2f2e66 e-flex e-con-boxed e-con e-child\" data-id=\"7b2f2e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa116b5 elementor-widget elementor-widget-text-editor\" data-id=\"aa116b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"roboto_italic\">Date de l&rsquo;\u00e9v\u00e9nement :\u00a0<time class=\"datetime\" datetime=\"2019-05-03T04:15:00Z\">jeu 02\/05\/2019 &#8211; 18:15<\/time>\u00a0&#8211;\u00a0<time class=\"datetime\" datetime=\"2019-05-03T06:30:00Z\">jeu 02\/05\/2019 &#8211; 20:30<\/time><br \/>Amphi A3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385f270 elementor-widget elementor-widget-text-editor\" data-id=\"385f270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"roboto_italic\"><strong>Christophe BENAVENT, Professeur des universit\u00e9s \u00e0 l\u2019Universit\u00e9 Paris Nanterre, interviendra sur le th\u00e8me \u00ab Les commentaires des internautes, nouvelle source de connaissance des consommateurs \u00bb le jeudi 2 mai 2019 \u00e0 18h15 en amphi A3 de l\u2019UPF<\/strong><\/p><div class=\"clear\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bea442 e-con-full e-flex e-con e-parent\" data-id=\"1bea442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0db6970 elementor-widget elementor-widget-image\" data-id=\"0db6970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/test-cetop.upf.pf\/wp-content\/uploads\/2025\/11\/upf-fond-visuelsitweb-2018_0.jpg\" class=\"attachment-large size-large wp-image-4398\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8643042 elementor-widget elementor-widget-heading\" data-id=\"8643042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sentation de la conf\u00e9rence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4292d elementor-widget elementor-widget-text-editor\" data-id=\"2b4292d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sites web de consommation collaborative, marketplaces, r\u00e9seaux sociaux,\u00a0 e-commerce&#8230;, toutes ces plateformes bousculent de nombreux secteurs de biens et de services et font \u00e9merger un nouveau mod\u00e8le d\u2019organisation. Par les commentaires que les internautes y laissent, elles deviennent \u00e9galement une source d\u2019informations importantes et constamment actualis\u00e9e de ce qu\u2019ils pensent. Le nouveau d\u00e9fi du marketing r\u00e9side dans la conception d\u2019outils pour recueillir ces commentaires et ensuite les analyser. La conf\u00e9rence se d\u00e9roulera donc en deux temps :<\/p><ul><li>Une premi\u00e8re partie pr\u00e9sentera comment ces plateformes sont devenues des g\u00e9ants de l\u2019\u00e9conomie (des \u00ab licornes \u00bb) et ce quelles transforment dans notre soci\u00e9t\u00e9 ;<\/li><li>Une seconde partie montrera comment le marketer peut, \u00e0 son tour, exploiter l\u2019information disponible sur ces plateformes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f2c46 elementor-widget elementor-widget-heading\" data-id=\"30f2c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Biographie du conf\u00e9rencier<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51c0172 e-con-full e-flex e-con e-child\" data-id=\"51c0172\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-945cd76 elementor-widget elementor-widget-image\" data-id=\"945cd76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/test-cetop.upf.pf\/wp-content\/uploads\/2025\/11\/benavent.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4396\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952eff9 elementor-widget elementor-widget-text-editor\" data-id=\"952eff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Christophe Benavent est Professeur des universit\u00e9s \u00e0 Nanterre, sp\u00e9cialis\u00e9 en marketing. Il est le Directeur de l\u2019Ecole doctorale Economie-Organisations-Soci\u00e9t\u00e9. Conscient des changements importants qu\u2019am\u00e8nent les outils num\u00e9riques dans la pratique du marketing, il s\u2019est int\u00e9ress\u00e9 tr\u00e8s t\u00f4t \u00e0 la compr\u00e9hension de ces nouveaux \u00e9l\u00e9ments \u00e0 disposition des entreprises. Son objectif est de comprendre leur impact sur les consommateurs mais aussi de d\u00e9terminer comment ces derniers, en apportant du contenu aux sites et plateformes, influencent, eux-m\u00eames les autres consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecc401 elementor-widget elementor-widget-heading\" data-id=\"eecc401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences bibliographiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a896c31 elementor-widget elementor-widget-text-editor\" data-id=\"a896c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Johanna Stroz, Christophe Benavent, Pauline de Pechpeyrou, \u00ab Les techniques mobile-in-store : un int\u00e9r\u00eat diff\u00e9renci\u00e9 selon l\u2019orientation d\u2019achat \u00bb D\u00e9cision Marketing (\u00e0 para\u00eetre, 2019)\u00a0<\/li><li>Christophe Benavent, \u00ab La m\u00e9tamorphose digitale du marketing \u00bb, Economie et management (n\u00b0168, juin 2018),\u00a0<\/li><li>Pauline Vautrot, Christophe Benavent, Pauline de Pechpeyrou, \u00ab Satisfaction \u00e0 l\u2019\u00e9gard des moteurs de recommandation : la transparence optimale \u00bb, Management et Datascience, 2(1), 9-17. 2018\u00a0<\/li><li>Christophe Benavent, \u00ab Satisfaction des clients : la m\u00e9tamorphose des donn\u00e9es \u00bb, in Management de l\u2019insatisfaction client, par Meyronein, Julien, Bourret, Vuibert, 2017.<\/li><li>Christophe Benavent, \u00ab Disruption \u00e0 l\u2019\u00e2ge des plateforme \u00bb, Economie et Management, n\u00b0165 Octobre 2017\u00a0<\/li><li>Christophe Benavent, \u00ab Big data, Marketing et algorithme : rendre des comptes \u00bb, Statistiques et Soci\u00e9t\u00e9, 2016-3.\u00a0<\/li><li>Christophe Benavent, Plateformes, Sites collaboratifs, marketplaces et r\u00e9seaux sociaux, Editions Fyp, 2016.\u00a0<\/li><li>Christophe Benavent, \u00ab Le consommateur appareill\u00e9 \u00bb, in Desjeux et Moati (2016) Consommations \u00e9mergentes, Le Bord de l&rsquo;eau.\u00a0<\/li><li>Christophe Benavent, \u00ab Le digital et L&rsquo;alimentation : productivit\u00e9 et exp\u00e9rience de consommation \u00bb, Lettre scientifique 21 de la FAAS, 2015.<\/li><li>Lucie Rodrigues-Gonsalves, P. de Pechpeyrou, C. Benavent, \u00ab Jusqu&rsquo;ou les consommateurs acceptent-ils d&rsquo;\u00eatre g\u00e9olocalis\u00e9s ? \u00bb Revue Fran\u00e7aise du marketing, 2014.<\/li><li>Mohammed Slim Ben Mimoun, Garnier Marion, Richard Ladwein et C. Benavent, \u00ab Determinants of e-consumer productivity in product retrieval on a commercial website: An experimental approach \u00bb, Information &amp; Management 51(4), June 2014.\u00a0<\/li><li>Francis Salerno, Christophe Benavent, Pierre Volle, Delphine Manceau, Jean-Fran\u00e7ois Trinquecoste, Eric Vernette, Elisabeth Tissier-Desbordes, \u00ab Eclairages sur le marketing de demain : prises de d\u00e9cisions, efficacit\u00e9 et l\u00e9gitimit\u00e9 \u00bb, D\u00e9cisions Marketing n\u00b072 Octobre-D\u00e9cembre 2013.\u00a0<\/li><li>Christophe Benavent \u00ab CRM \u00e0 l&rsquo;age Digital \u00bb in MBA marketing, coordonn\u00e9 par J-M Lehu : (2011,2012)\u00a0<\/li><li>Christophe Benavent \u00ab Crm \u00e0 l&rsquo;age digital \u00bb in E-marketing &amp;e-commerce (2011 et 2016) coordonn\u00e9 par Bourliataux et Stenger,\u00a0<\/li><li>Meyer-Waarden L. et Benavent C. (2009) \u00ab Grocery retail loyalty program effects : self-selection or purchase behavior change ? \u00bb Journal of Academy of Marketing Science, Vol 20, N\u00b02\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7662ba elementor-widget elementor-widget-heading\" data-id=\"f7662ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Infos pratiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef8f0d elementor-widget elementor-widget-text-editor\" data-id=\"cef8f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jeudi 2 mai 2019\u00a0\u00e0 18h15\u00a0en Amphi A3\u00a0de l&rsquo;UPF &#8211; Campus d&rsquo;Outumaoro.<\/li><li>D\u2019une dur\u00e9e d\u2019une heure \u00e0 une heure et demie, les conf\u00e9rences \u00ab\u00a0Savoirs pour tous\u00a0\u00bb sont suivies d\u2019un d\u00e9bat avec l\u2019auditoire.<\/li><li>Entr\u00e9e libre sous r\u00e9serve des places disponibles.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a3bc2 elementor-widget elementor-widget-heading\" data-id=\"77a3bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les prochaines conf\u00e9rences \"Savoirs pour tous\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1933d24 elementor-widget elementor-widget-text-editor\" data-id=\"1933d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour recevoir les annonces de nos prochaines conf\u00e9rences :<\/p><ul><li>Abonnez-vous \u00e0 la\u00a0<a href=\"https:\/\/www.cetop.upf.pf\/node\/6295\">Newsletter des Conf\u00e9rences Savoirs pour tous<\/a><\/li><li>Suivez-nous sur\u00a0<a href=\"https:\/\/www.facebook.com\/univpf\/\" target=\"_blank\" rel=\"noopener\">facebook<\/a><\/li><li>Consultez la page web des\u00a0<a href=\"https:\/\/www.cetop.upf.pf\/node\/481\">conf\u00e9rences \u00ab\u00a0Savoirs pour tous\u00a0\u00bb<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Actualit\u00e9s Date de l&rsquo;\u00e9v\u00e9nement :\u00a0jeu 02\/05\/2019 &#8211; 18:15\u00a0&#8211;\u00a0jeu 02\/05\/2019 &#8211; 20:30Amphi A3 Christophe BENAVENT, Professeur des universit\u00e9s \u00e0 l\u2019Universit\u00e9 Paris Nanterre, interviendra sur le th\u00e8me \u00ab Les commentaires des internautes, nouvelle source de connaissance des consommateurs \u00bb le jeudi 2 mai 2019 \u00e0 18h15 en amphi A3 de l\u2019UPF \u00a0 Pr\u00e9sentation de la conf\u00e9rence Sites [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,13],"tags":[],"class_list":["post-4395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-actualites-publications-recentes"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=\/wp\/v2\/posts\/4395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4395"}],"version-history":[{"count":13,"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=\/wp\/v2\/posts\/4395\/revisions"}],"predecessor-version":[{"id":4410,"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=\/wp\/v2\/posts\/4395\/revisions\/4410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=\/wp\/v2\/media\/4396"}],"wp:attachment":[{"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-cetop.upf.pf\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}